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Workforce Development

Jan. 8 - Georgia Public Relations Society Savannah to host seminars January 15

Category: Workforce Development

Coastal Empire News Staff Report

January 6, 2015 - The Public Relations Society of America Georgia Chapter ( will host two events on Thurs., Jan. 15: a morning seminar on defining solid PR metrics to set goals and track success, then a luncheon on using social media to engage audiences in new ways, measuring success and emerging sports and attractions that are drawing new legions of fans.

Both events will be held at Maggiano's Buckhead in Atlanta.

The morning seminar, "Learn How to Master Your PR Metrics" will cover going beyond advertising value equivalencies (AVEs) and gross impressions and learn how to establish meaningful, success metrics for public relations and organic social media programs.

The session speaker will be Nora DePalma, principal and chief analytics officer of O'Reilly DePalma, and will cover types of measurement tools, how to establish a measurement program to fit any budget, and how to sell management or clients on a measurement investment. Also covered will be 10 ways to measure results without a clipping service and what to do when your metrics fall short of forecast.

Registration begins at 9:15 a.m. and the seminar is from 9:30 to 11 a.m. Seminar details and registration may be found here: Online registration is available until January 14.

The luncheon topic will be "Driving Results and Hitting Home Runs in Sports PR and Communications"

Atlanta is a major sports city that is home to multiple professional and collegiate sports teams. Many marquee sporting events, from major bowl games and championships to the Olympic Games, have been hosted here. PR and communications professionals have the unique opportunity to lead the charge as new attractions and events come online and to tell the story about Atlanta's athletic assets.

Panelists for the event include: Beth Marshall, director of public relations, Atlanta Braves; Traci Messier, sports practice, Jackson Spalding; Eric Oberman, VP of communications, Atlanta Sports Council and executive director of Atlanta Tipoff Club; and Mike Stamus, associate director, communications & public relations, Georgia Tech Athletics. Panel moderator is Gary McKillips, APR, Fellow PRSA, PR consultant and freelance sports writer/broadcaster.

Check-in begins at 11:30 a.m. followed by the lunch and program from 12 to1 p.m. Online registration is available until January 14 at Maggiano's Buckhead is located at 3368 Peachtree Road in Atlanta.

PRSA Georgia (, the second-largest local chapter in the national society, consists of more than 900 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members. The Chapter has regular monthly meetings and seminars, an Annual Conference and annual Real World PR collegiate conference day.

The Atlanta Chapter includes eight Special Interest Groups (Corporate and Employee Communications, Healthcare, Independent Counselors, Leader Board, Nonprofit, Technology, Travel and Tourism, and Young Professionals) that meet at various times.

It also supports 10 PRSSA (student society) groups at the following colleges: Berry College (Rome), Clark Atlanta University (Atlanta), Columbus State University (Columbus), Georgia College & State University (Milledgeville), Georgia State University (Atlanta), Georgia Southern University (Statesboro), Kennesaw State University (Kennesaw), Savannah State University (Savannah), University of Georgia (Athens), and University of West Georgia (Carrollton).




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