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Aug. 19 - Cineplexes Show Growth; Area Company Begins Expansion at Glynn Place Mall

Despite what you might hear around the water cooler, American movie theaters are not dead. In fact, U.S. indoor movie screens total 30 percent more than 20 years ago.

A locally-based movie theater company is confident enough of more growth that it’s expanding its location in Glynn Place Mall. Local move-goers will find themselves immersed in the experience when a planned expansion of Glynn Place 14 Cinemas is completed by next summer.

The Georgia Theatre Company, owner of the Brunswick Glynn Place Mall theatre, plans to add square footage to the existing theatre after demolishing the former Kmart and Steve & Barry’s building. The theatre’s main exterior entrance will face southeast towards Altama Connector.

The addition will have a new lobby featuring self-serve concessions and the existing lobby will be converted into a restaurant with expanded concessions.

Three screens will be added to the existing 11 screens. One of the new screens will be a “Georgia Theatre Xtreme” (GTX) auditorium.  GTX is a large-screen format that will be shown in a four-story high auditorium, with a giant wall-to-wall screen and luxury seating.  The GTX uses state of the art digital projection equipment (including 3D capabilities) and Dolby® 7.1 Surround Sound to create a premium experience.

 “We are excited to bring the latest and greatest in the exhibition industry to Glynn County,” said Bo Chambliss, president of Georgia Theatre Company. “Our new GTX format is the ultimate movie-going experience. We will be offering self-serve concessions in the main lobby and an expanded concession menu in the new restaurant area.  We hope to start construction on Glynn Place before the end of 2013 with the new addition opening before the summer season in 2014.”

When DVD became the rage in 1995 and put consumer in charge of the pause button and their own concessions, it was predicted that home movie watching would kill traditional move theaters. However, according to data from the National Association of Theater Owners, the number of indoor screens has grown since then, rising from about 30.000 screens in 1995 to nearly 40,000 screens in 2011 – the last year in which data was available.

North American admissions have roller-coastered over the past decade but consistently hovers around 1.4 billion admissions per year.

Georgia Theatre Company, headquartered on St. Simons Island, is one of the 20 largest theater circuits in the United States. Georgia Theatre Company operates 326 auditoriums at 32 locations in Georgia, Florida, South Carolina and Virginia. The company also operates Island Cinemas on St. Simons Island. The company is a fourth-generation, family-owned business specializing in movie theater exhibition.

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